Merle Mendoza Balicao CEO. Merle founded Mer-Nel’s Cake House and Variety Shop in 1996. Mer-Nel is a combination of her name and a supportive husband, Nelson. With a lofty goal to make Mer-Nel’s recognized in every part of the Philippines and also to become part of every Filipino occasion and celebration, Merle focuses on her mission to provide fine customer service with consistency and affordability putting emphasis on high quality and delicious product offerings while providing more job opportunities as their business continues to grow.
Focusing on their customer service is the top priority, helping the indigent communities and the poor even during this Pandemic. She shares her blessings and coordinates with different nonprofit organizations for their projects by providing sacks of rice and cakes including financial support.
A multi-awarded businesswoman who received the SME Company of the Year award at the Asia Leaders Awards 2020, among other recognition from their community.
Filipinas are also celebrated for being fierce and with qualities of determination. Some of the reasons why most of them excel globally.