Giving people in need a helping hand is both fulfilling and socially correct. Unfortunately there are many people, especially children, who live in poverty.
This impairs their possibility for proper development, both from a physical as well as a mental point of view.
Initiatives such as what the Cebu Pacific flights are offering in conjunction with Unicef are just great.
Basically as from 1st July 2016 all passengers on board of these flights from Manila hub are going to be given an opportunity to make a contribution to these children by offering a donation during their flight.
This initiative will be carried out through the ‘Change for Good’ Program that is taken care of by Unicef, which was established back in 1987.