This is a press release from Seda Abreeza, Davao, Philippines.
Seda Abreeza leads a new generation of hotels in this Mindanao metropolis that affirms Davao City’s newfound status as a global hub.
Nothing underlines the city’s resurgence more than the number of world-class products incorporated and affiliated with the 186-room hotel, which is a joint venture between AyalaLand Hotels and Resorts Corp. (AHRC) and the Anflo Group of the Floirendo family. Seda Abreeza’s art works, stunning accessories and furnishings as well as export-grade fruits and cheeses on the buffet table all emphasize that the host city and many of its denizens have achieved global prominence.
Ken Kapulong, Seda Abreeza’s Hotel Manager, explains that every Seda hotel features contemporary interiors distinguished by pieces that capture the local vibe. At the hotel lobby, a prominent sculpture by Davao resident and multi-awarded furniture and accessories designer Ann Pamintuan can’t be missed. The piece made of twisted metal by the unassuming Pamintuan, who has received recognition in New York, Paris and Milan, among other cities, is Seda Abreeza’s iconic accent.
The photos in Misto, the hotel’s all-day dining outlet, focus on contemporary art pieces that utilize T’nalak cloth handwoven by the T’boli ethnic tribe of Mindanao. The items are the brainchild of Maricris Floirendo-Brias of the Floirendo family, who put up the T’boli Weaving Centre to promote the culture of the tribe. She is quick to point out that her role has been merely to transform traditional T’nalak souvenirs like placemats and wall hangings into throw pillows, wall art and other contemporary home accessories.
Her pieces are a regular feature of the Manila FAME, the leading furniture and accessories exposition in Southeast Asia. In addition to the tribal cloth, Brias also works with banana and abaca fiber using byproducts from the Floirendo’s banana plantation. Together with the wives and dependents of plantation workers as well as rising Filipino designers, she transforms them into furniture, stools, lighting features and paper products that have become extremely fashionable in high-end homes and institutions in Australia, Europe and Japan. Many of her items and those of other Filipino designers are available at T’nalak Homes, a concept store at the adjacent Abreeza Mall within the same complex as the hotel.
Kapulong likewise points out that every Seda hotel offers the advantage of location within a self-contained Ayala Land community offering quick access to malls as well as offices and residences. Launched in 2010, the Davao’s Abreeza community’s current destinations revolve around the dining places and stores of the mall, the offices located at the new business tower and the hotel. In the near future, residential towers and other towers will complete the business center. “The vision for the Abreeza community is to make it like Bonifacio Global City, Makati’s Legazpi or Salcedo Village where everything is within reach,” he explained.
But even if the young urban center is still evolving, Kapulong says the hotel guests already appreciate the close proximity of Abreeza mall and all the dining and retail options it offers them. They need not go far to experience Davao’s best restaurants, stores and even fruit stalls, which are located on the third level of the commercial area. Pomelos and mangosteen as well as Malagos cheese are favorite pasalubong items. The soft and aged cheeses carefully crafted by enterprising Olive Puentespina of the prominent Davao family are available at Abreeza’s Spirale restaurant.
Two years and going stronger, Seda Abreeza’s occupancy level has been steadily increasing. It has periodically registered full occupancy which is not expected of new hotels, according to Kapulong. He attributes the hotel’s popularity especially among business travelers to the rooms designed to provide a good night’s sleep and an efficient work environment including a media panel with HDMI, USB and A/V connectivity. Free Wi-Fi is also available within the rooms and in public areas. At the e-lounge at the lobby, guests have free access to high-speed Mac computers.
But ultimately, guests return to Seda Abreeza because of the services offered by frontliners who are trained to carefully watch out for guest needs and preferences. A server, for instance, is trained to observe how a guest takes his coffee – i.e. with what kind of sugar. The next time the guest orders coffee, the server will automatically offer him the sweetener he previously chose.
Putting a lot of value to people management and delivering excellent service, majority of the hotel staff and managers have undergone training and was certified by the American Hotel & Lodging Educational Institute as “Certified Guest Service Professionals “or CGSP. Only Seda Abreeza has been certified as a Guest Service Gold Hotel in all of Davao City. The urban lifestyle hotel further upgraded its service efficiency through skill-specific trainings and certifications as the Certified Guestroom Attendant, Certified Lodging Security Officers, Certified Restaurant Servers, and Certified Food Safety Handlers. Also, Seda Hotels has recently been awarded by the prestigious World Travel Awards as the “Philippine’s Leading Hotel Group for 2014.”
With its early years of existence, these awards are the hotel’s pride, glory, and promise. Seda Abreeza is poised to surely redefine the concept of hotel hospitality in Davao as well reshape this budding Southern city’s landscape.