During my attempt to conquer Pulag which happened two months ago, I actually took a glimpse of a friend’s brand new toe shoes as in literally Five Finger Fila “skeletons”. I even asked him “why toe shoes for a hike in the mountains?” And he briefly explained “My Fila skeleton shoes would allow your feet to function as it is naturally”. It feels good when you do activities like running, walking, playing and working out. That made a lot of sense to me.

At the end of the day I’m so glad to see the Fila Skele-Toes enter the toe shoe market. At first, I didn’t realize there was such a thing as “toe shoes” prior to seeing about Fila Skele-toes from a friend.

Meanwhile, the anticipated annual Fila Polo Cup 2013 is set to happen on February 10 at The Manila Polo Club at Forbes Park with its theme Brazilian Carnival! Activities are up for grabs. Low Goal game at 2:00pm, the High Goal game at 4:00pm, and the festivities at 6:00pm with more glitz than ever before.  Hosting duties are in the capable hands of Brazil-born actor and FILA endorser Fabio Ide, with entertainment to be provided by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.

Manila’s finest shall grace the event, including Fabio’s fellow FILA endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the ever gorgeous president and CEO of FILA Philippines Cris Albert, and husband and company chairman Butch Albert who also happens to be celebrating his birthday on this month of hearts.

The entertainment has been especially prepared to bring the concept to its full.  Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba.  The Escola de Samba de Manila, founded by the same minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms.  This is as close as we can get to an authentic Mardi Gras festival without leaving the country!

Astroboy, Talentadong Pinoy Grand Champion, as well as a Hall of Famer from 2011 to 2012 will also be around to display his fierceness and fabulosity.  Astroboy is largely self-taught, learning the art of the hula-hoop in Paris, and honing his talent as part of the New York-based troupe The Gyronauts.

Why Brazilian Carnival

When it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method.  This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past.  FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design.  Fans can look forward to more of this, but taken to a whole new level.

FILA Everest – The old adage goes “tough times never last but tough people do,”.  Everest is a no-nonsense brand that believes in dreaming big and doing big. It is built for those who lead the extreme active lifestyle, adventurous wanderers, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability.

FILA Outdoors – More than a brand, Outdoors is an answer to a question. It is designed to bring back the simple joys and pleasures of childhood.

FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom.  It is for the girl who takes the road less traveled which also represents a new lifestyle and culture.

FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors.  A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics.  Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker.  Freestyle is anything but shy.

FILA believes that sport is a form of arts, a combination of beauty, luxury, and passion, form and movement.  Sports can be viewed as a painting in a gallery or a ballet in a theatre.

Get acquainted with Fila by visiting the following branches:

SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi

Check out for more information and be sure to let me know your thoughts about your experience with Fila below! I had been interested in trying toe shoes for some time now however I was contemplating whether I will spend money on a pair of shoes I would only wear once. I would love to hear your insight.